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GOOGLE REVS UP MOBILE WEB, BUT WHAT ABOUT MARKETERS?

Authors :
Slefo, George
Source :
Advertising Age. February 22, 2016, Vol. 87 Issue 4, p0016.
Publication Year :
2016

Abstract

Byline: GEORGE SLEFO A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with [...]

Subjects

Subjects :
Company marketing practices
Electronic book
Information services industry
E-books -- Marketing
Information services industry -- Innovations -- Services -- Marketing
Information services -- Innovations -- Services -- Marketing
Google Inc. -- Innovations -- Services -- Marketing

Details

Language :
English
ISSN :
00018899
Volume :
87
Issue :
4
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.444239447

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Authors Abstract Subjects Details