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Optimization in online content recommendation services: beyond click-through rates
- Source :
- Manufacturing & Service Operations Management. Wntr, 2016, Vol. 18 Issue 1, p15, 19 p.
- Publication Year :
- 2016
-
Abstract
- A new class of online services allows Internet media sites to direct users from articles they are currently reading to other content they may be interested in. This process creates [...]
- Subjects :
- Online services -- Evaluation -- Forecasts and trends -- Marketing
Email marketing -- Evaluation -- Forecasts and trends
Search engine optimization -- Evaluation -- Forecasts and trends -- Marketing
Cable television/data services
Company marketing practices
Online services
Market trend/market analysis
Business
Subjects
Details
- Language :
- English
- ISSN :
- 15234614
- Volume :
- 18
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Manufacturing & Service Operations Management
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.443457909
- Full Text :
- https://doi.org/10.1287/msom.2015.0548