Customer win-back: the role of attributions and perceptions in customers' willingness to return

MLA

Pick, Doreen, et al. “Customer Win-Back: The Role of Attributions and Perceptions in Customers’ Willingness to Return.” Journal of the Academy of Marketing Science, vol. 44, no. 2, Mar. 2016, p. 218. EBSCOhost, https://doi.org/10.1007/s11747-015-0453-6.

APA

Pick, D., Thomas, J. S., Tillmanns, S., & Krafft, M. (2016). Customer win-back: the role of attributions and perceptions in customers’ willingness to return. Journal of the Academy of Marketing Science, 44(2), 218. https://doi.org/10.1007/s11747-015-0453-6

Chicago

Pick, Doreen, Jacquelyn S. Thomas, Sebastian Tillmanns, and Manfred Krafft. 2016. “Customer Win-Back: The Role of Attributions and Perceptions in Customers’ Willingness to Return.” Journal of the Academy of Marketing Science 44 (2): 218. doi:10.1007/s11747-015-0453-6.