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ECO: Entega's profitable new customer acquisition on online price comparison sites
- Source :
- Marketing Science. Nov-Dec, 2015, Vol. 34 Issue 6, p789, 15 p.
- Publication Year :
- 2015
-
Abstract
- Market liberalization of the German household electricity market has led to an excessive number of competitors (1,150 electricity providers) and volatile price dynamics on price comparison sites. To date, providers [...]
Details
- Language :
- English
- ISSN :
- 07322399
- Volume :
- 34
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.436542976
- Full Text :
- https://doi.org/10.1287/mksc.2015.0943