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Risk distribution & bonding mechanisms in industrial marketing

Authors :
Schmidt, Reinhard H.
Wagner, Gerd R.
Source :
Journal of Business Research. Oct, 1985, Vol. 13, p421, 13 p.
Publication Year :
1985

Subjects

Subjects :
marketing research -- Innovations
Industry -- Marketing
Risk (Economics) -- Analysis
Purchasing -- Models
Business
Business, general

Details

ISSN :
01482963
Volume :
13
Database :
Gale General OneFile
Journal :
Journal of Business Research
Publication Type :
Academic Journal
Accession number :
edsgcl.4357308

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