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BBVA Adds 'Instant' Rewards to Bolster U.S. Mobile Pay Expansion

Authors :
Macheel, Tanaya
Source :
American Banker. November 17, 2015, Vol. 1 Issue 176
Publication Year :
2015

Abstract

Byline: Tanaya Macheel A few months after introducing its mobile wallet in the U.S., BBVA is attempting to lure adoption through 'instant' cash-back credit card rewards for qualified transactions at [...]

Subjects

Subjects :
BBVA USA Bancshares Inc. -- Economic aspects -- Management
Banking industry -- Economic aspects -- Usage
Credit cards -- Usage
Company business management
Banking industry
Banking, finance and accounting industries
Business
Economics

Details

Language :
English
ISSN :
00027561
Volume :
1
Issue :
176
Database :
Gale General OneFile
Journal :
American Banker
Publication Type :
Periodical
Accession number :
edsgcl.434771948

Tools

Authors Abstract Subjects Details