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Tracking Bank Customers Online: Necessary, Stalkerish, or Both?

Tracking Bank Customers Online: Necessary, Stalkerish, or Both?

Authors :
Crosman, Penny
Source :
American Banker. October 20, 2015, Vol. 1 Issue 161
Publication Year :
2015

Abstract

Byline: Penny Crosman Companies of all types are turning to social media -- Twitter, Facebook, Instagram, LinkedIn and beyond -- as well as tracking cookies for clues about customers' behavior, [...]

Details

Language :
English
ISSN :
00027561
Volume :
1
Issue :
161
Database :
Gale General OneFile
Journal :
American Banker
Publication Type :
Periodical
Accession number :
edsgcl.432129785