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Can Apple crack TV'S code? New Apple TV modernizes medium with apps and Siri, but risks becoming an also-ran
- Source :
- Multichannel News. September 14, 2015, Vol. 36 Issue 2, p6, 3 p.
- Publication Year :
- 2015
-
Abstract
- The pomp and pageantry for the latest round of Apple's inventions drew hordes of smartphone and tablet fans, but most eyes were watching for the technology giant's latest gambit into [...]
- Subjects :
- Apple Inc. -- Services -- Marketing
Pay-per-view television -- Marketing -- Technology application
Computer industry -- Marketing -- Services
Company marketing practices
Microcomputer industry
Technology application
Computer industry
Arts and entertainment industries
Business
Mass communications
Subjects
Details
- Language :
- English
- ISSN :
- 02768593
- Volume :
- 36
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Multichannel News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.430396124