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How advisors should explore the social media universe: the digital parallel world opens a new frontier of financial marketing and communication

Authors :
Rusoff, Jane Wollman
Source :
Research. July 1, 2015, p34, 4 p.
Publication Year :
2015

Abstract

LUDDITES LOATHE IT; OLD-SCHOOL TYPES DISMISS it. George Clooney scorns it with a passion. Nevertheless, the digital phenomenon called social media is here to stay. And for a growing number [...]

Details

Language :
English
ISSN :
0192172X
Database :
Gale General OneFile
Journal :
Research
Publication Type :
Periodical
Accession number :
edsgcl.423042379