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How advisors should explore the social media universe: the digital parallel world opens a new frontier of financial marketing and communication
- Source :
- Research. July 1, 2015, p34, 4 p.
- Publication Year :
- 2015
-
Abstract
- LUDDITES LOATHE IT; OLD-SCHOOL TYPES DISMISS it. George Clooney scorns it with a passion. Nevertheless, the digital phenomenon called social media is here to stay. And for a growing number [...]
- Subjects :
- Morgan Stanley -- Marketing
Financial markets
Social media
Marketing
Securities industry -- Marketing
Company marketing practices
Securities industry
Banking, finance and accounting industries
Business
Insurance
Facebook (Online social network) -- Marketing
Twitter (Online social network) -- Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 0192172X
- Database :
- Gale General OneFile
- Journal :
- Research
- Publication Type :
- Periodical
- Accession number :
- edsgcl.423042379