Back to Search Start Over

Borden gets the best out of catalogues; motivating broker reps and retailers

Source :
Sales & Marketing Management. April, 1986, Vol. v136 p124, 5 p.
Publication Year :
1986

Abstract

BORDEN GETS THE BEST OUT OF CATALOGUES Until recently, the incentive programs Borden sponsored for broker sales representatives and retailers were at best sporadic. Within each district of the Columbus, […]

Subjects

Subjects :
Food industry -- Marketing
Premiums (Retail) -- Case studies
Incentives (Business) -- Case studies
Borden Inc. -- Marketing
Olsen O'Leary Associates-Travel -- Contracts

Details

ISSN :
01637517
Volume :
v136
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.4189724

Tools

Authors Abstract Subjects Details