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How Micom starts the action; distributors hunt a fortune

Source :
Sales & Marketing Management. April, 1986, Vol. v136 p104, 2 p.
Publication Year :
1986

Abstract

HOW MICOM STARTS THE ACTION Many computer-related companies last year faced declining sales because of an industry slump. It was truly a challenge finding ways to keep salespeople and distributors […]

Subjects

Subjects :
Sales promotions -- Case studies
Incentives (Business) -- Case studies
Computer peripherals industry -- Marketing
David Andrews and Associates -- Contracts
MICOM Systems Inc. -- Marketing

Details

ISSN :
01637517
Volume :
v136
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.4189721

Tools

Authors Abstract Subjects Details