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She's Got Plenty of Fans. A New Sponsor? Not Yet

Authors :
Bernstein, Viv
Source :
The New York Times. May 22, 2015, B10
Publication Year :
2015

Abstract

CONCORD, N.C. -- Amid the mass of Dale Earnhardt Jr. and Jeff Gordon fans at Charlotte Motor Speedway last Saturday night, with their allegiances loudly emblazoned on T-shirts and hats, [...]

Subjects

Subjects :
Race car drivers -- Beliefs, opinions and attitudes -- Contracts
Endorsement advertising -- Contracts
Automobile racing -- Marketing
Company marketing practices
Contract agreement
General interest
News, opinion and commentary

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.414545466

Tools

Authors Abstract Subjects Details