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Hospitals tap business sector for marketers

Authors :
Powills, Suzanne
Source :
Hospitals. Feb 20, 1986, Vol. 60, p64, 1 p.
Publication Year :
1986

Abstract

Classified advertisements, similar to this fictitious one, may begin appearing more often as hospital executives look beyond the health care industry for marketing talent. But beware: it's expensive. 'Experienced marketers [...]

Details

ISSN :
00185973
Volume :
60
Database :
Gale General OneFile
Journal :
Hospitals
Publication Type :
Periodical
Accession number :
edsgcl.4141185