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Broadcasters seek better ratings with expanded worldview: the big five are set for their turn on the upfront circuit with an eye toward doubling down on their diversity success

Authors :
Baysinger, Tim
Source :
Broadcasting & Cable. May 4, 2015, Vol. 145 Issue 17, p22, 2 p.
Publication Year :
2015

Abstract

DURING THE 2014-15 TV SEASON, broadcast networks have seen continued erosion of live/same-day ratings, but if there is a ray of hope, it is the success they found with increased [...]

Details

Language :
English
ISSN :
10686827
Volume :
145
Issue :
17
Database :
Gale General OneFile
Journal :
Broadcasting & Cable
Publication Type :
Periodical
Accession number :
edsgcl.412685766