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Subscription-based supply chains: more than a niche online play

Authors :
Cook, Robert L.
Gibson, Brian J.
Garver, Michael S.
Source :
Supply Chain Management Review. March 1, 2015, p32, 6 p.
Publication Year :
2015

Abstract

Companies as diverse as Amazon, CVS, and Petco are rolling out subscription based programs to build customer loyalty. Doing this successfully calls for a supply chain that is up to [...]

Details

Language :
English
ISSN :
15219747
Database :
Gale General OneFile
Journal :
Supply Chain Management Review
Publication Type :
Periodical
Accession number :
edsgcl.410388874