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PC software firms seek new growth; they are embarking on cooperative ventures and mergers to expand their product lines for the mushrooming corporate market
- Source :
- Dun's Business Month. November, 1985, Vol. 126, p68, 3 p.
- Publication Year :
- 1985
-
Abstract
- Ever since personal computers hit the market, the bulk of software for them has been provided by a handful of entrepreneurial firms, such as Lotus Development Corp. and Ashton-Tate. But [...]
- Subjects :
- International Business Machines Corp. -- Marketing -- Mergers, acquisitions and divestments -- Joint ventures
Lotus Development Corp. -- Joint ventures -- Mergers, acquisitions and divestments -- Marketing
Cullinet Software Inc. -- Joint ventures -- Mergers, acquisitions and divestments -- Marketing
CA Technologies Inc. -- Mergers, acquisitions and divestments -- Joint ventures -- Marketing
Sorcim Corp. -- Mergers, acquisitions and divestments -- Joint ventures -- Marketing
Computer software industry -- Mergers, acquisitions and divestments -- Joint ventures
Company marketing practices
Company joint venture
Company acquisition/merger
Business, general
Business
Subjects
Details
- Language :
- English
- ISSN :
- 02793040
- Volume :
- 126
- Database :
- Gale General OneFile
- Journal :
- Dun's Business Month
- Publication Type :
- Periodical
- Accession number :
- edsgcl.4004887