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Gift books are big business for Christian publishers
- Source :
- Publishers Weekly. January 5, 2015, p26, 4 p.
- Publication Year :
- 2015
-
Abstract
- A number of publishers in the religion category offer gift books with spiritual or religious themes, and while many publish only a few gift titles per year, others are in [...]
- Subjects :
- HarperCollins Publishers Inc. -- Marketing
Gift-books (Annuals, etc.) -- Marketing -- Forecasts and trends
Book publishing -- Marketing
Publishing industry -- Industry forecasts
Company marketing practices
Publishing industry
Market trend/market analysis
Advertising, marketing and public relations
Business
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Database :
- Gale General OneFile
- Journal :
- Publishers Weekly
- Publication Type :
- Periodical
- Accession number :
- edsgcl.397133411