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AUDI, LINCOLN, CHEVY READY TO SPEND BIG; Automakers crank up 2015 budgets to push new-model launches, weigh ad buys in next year's Super Bowl; expect more marketing touting tech
- Source :
- Advertising Age. September 29, 2014, Vol. 85 Issue 20, p0004.
- Publication Year :
- 2014
-
Abstract
- Byline: Ryan Beene NEXT YEAR WILL be a good one for auto marketing. Among the brands planning to boost their budgets to support busy model-launch schedules will be Audi, Chevrolet [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 85
- Issue :
- 20
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.384326552