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Levi's chooses rock to drum up sales

Authors :
Kissel, William
Source :
Daily News Record. May 29, 1985, Vol. 15, p9, 1 p.
Publication Year :
1985

Abstract

Levi's Chooses Rock to Drum Up Sales The relationship between Levi Strauss & Company and rock 'n' roll is well documented. Since the days when Elvis Presley made his first [...]

Subjects

Subjects :
Levi Strauss & Co. -- Marketing
Jeans (Clothing) -- Marketing
Rock musicians -- Endorsements
Rock singers -- Endorsements
Business
Fashion, accessories and textiles industries
Retail industry

Details

ISSN :
10411119
Volume :
15
Database :
Gale General OneFile
Journal :
Daily News Record
Publication Type :
Periodical
Accession number :
edsgcl.3789003

Tools

Authors Abstract Subjects Details