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Food and drink brands put on alert after Lucozade ad ban
- Source :
- Campaign. January 10, 2014, 03
- Publication Year :
- 2014
-
Abstract
- Academics have urged advertisers to adhere to European Union rules when making health claims about food and drink, after the Advertising Standards Authority banned campaigns for Lucozade and Naked Juice. [...]
- Subjects :
- Isotonic beverages -- Health aspects -- Advertising -- Laws, regulations and rules
Beverage industry -- Laws, regulations and rules -- Advertising
Advertising -- Laws, regulations and rules
False advertising -- Laws, regulations and rules
Advertising law -- Interpretation and construction
Government regulation
Advertising, marketing and public relations
Business
Business, international
Mass communications
Advertising Standards Authority -- Laws, regulations and rules
European Union -- Laws, regulations and rules
Subjects
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.375736988