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Review: Top 10 Marketing Mishaps
- Source :
- Marketing. December 1, 2013, 15
- Publication Year :
- 2013
-
Abstract
- HYUNDAI DISCOVERS THAT SUICIDE IS NO LAUGHING MATTER In a baffling attempt to inject humour into the otherwise dry subject of low-emission vehicle technology, Hyundai launched a TV ad called [...]
- Subjects :
- Paddy Power -- Alliances and partnerships -- Services -- Marketing
Hyundai Motor Co. -- Marketing -- Social aspects -- Services -- Alliances and partnerships
Horse meat -- Quality management -- Social aspects -- Services
Automobile industry -- Marketing -- Social aspects -- Services -- Alliances and partnerships
Ground beef -- Quality management -- Social aspects -- Services
Computer services industry -- Alliances and partnerships -- Services
Basketball players -- Alliances and partnerships -- Social aspects
Advertising, marketing and public relations
Business
Business, international
Company marketing practices
Computer services industry
Automobile Industry
Alliances and partnerships
Quality management
Social aspects
Services
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.375628120