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Adland in Amsterdam: Clay Mills, Wieden & Kennedy Amsterdam - When gezellig means giving brands a human voice

Source :
Campaign. November 29, 2013, 04
Publication Year :
2013

Abstract

The Dutch word gezellig, though a mouthful and close to unpronounceable (heh-SELL-ick) by all but the natives, aptly describes what it's like to live and work within Amsterdam's ad scene [...]

Details

Language :
English
ISSN :
00082309
Database :
Gale General OneFile
Journal :
Campaign
Publication Type :
Periodical
Accession number :
edsgcl.375628030