Back to Search Start Over

Market dynamics and user-generated content about tablet computers

Authors :
Wang, Xin "Shane"
Mai, Feng
Chiang, Roger H.L.
Source :
Marketing Science. May 1, 2014, Vol. 33 Issue 3, p449, 10 p.
Publication Year :
2014

Abstract

Our Tablet Computer data set, collected from various websites, contains market dynamics related to 2,163 products, characteristics of 794 products, more than 40,000 consumer-generated product reviews, and information about 39,278 [...]

Details

Language :
English
ISSN :
07322399
Volume :
33
Issue :
3
Database :
Gale General OneFile
Journal :
Marketing Science
Publication Type :
Academic Journal
Accession number :
edsgcl.371000682
Full Text :
https://doi.org/10.1287/mksc.2013.0821