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WHAT FIAT CHRYSLER HAS UP ITS SLEEVE FOR BRAND TRIO; Automaker's five-year plan de-emphasizes Dodge, puts Jeep in drivers' seat; latter's campaign will feature unreleased Michael Jackson song
- Source :
- Advertising Age. May 12, 2014, Vol. 85 Issue 11, p0012.
- Publication Year :
- 2014
-
Abstract
- Byline: Michael McCarthy FIAT CHRYSLER CEO Sergio Marchionne unveiled an aggressive five-year business plan last week, and the early line is that Chrysler wins, Dodge loses and Jeep is positioned [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 85
- Issue :
- 11
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.368265719