Too Close for Comfort? The Effect of Embeddedness and Competitive Overlap on Client Relationship Retention Following an Acquisition

Authors :: Rogan, Michelle
Source :: Organization Science. January 1, 2014, Vol. 25 Issue 1, p185, 19 p.
Publication Year :: 2014
Abstract: Drawing on insights from network dynamics and exchange theory. I develop and test arguments for the retention or dissolution of exchange relationships. I exploit mergers and acquisitions among advertising firms [...]

Subjects :: Advertising agencies -- Management
Acquisitions and mergers -- Analysis
Company business management
Business, general
Social sciences

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