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CVS/pharmacy's path to personalization: fifteen years of ExtraCare data is influencing everything from how the company builds stores to how it communicates with customers
- Source :
- Drug Store News. October 14, 2013, Vol. 35 Issue 10, p8, 3 p.
- Publication Year :
- 2013
-
Abstract
- Personalization. In a single word, it is what is at the heart of every strategic initiative and important retail program occurring at CVS Caremark today. 'The overarching thing that we're [...]
Details
- Language :
- English
- ISSN :
- 01917587
- Volume :
- 35
- Issue :
- 10
- Database :
- Gale General OneFile
- Journal :
- Drug Store News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.349488128