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Optimizing retail assortments
- Source :
- Marketing Science. September 1, 2013, Vol. 32 Issue 5, p699, 17 p.
- Publication Year :
- 2013
-
Abstract
- Retailers face the problem of finding the assortment that maximizes category profit. This is a challenging task because the number of potential assortments is very large when there are many [...]
Details
- Language :
- English
- ISSN :
- 07322399
- Volume :
- 32
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.348979194
- Full Text :
- https://doi.org/10.1287/mksc.2013.0800