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Optimizing retail assortments

Authors :
Rooderkerk, Robert P.
van Heerde, Harald J.
Bijmolt, Tammo H. A.
Source :
Marketing Science. September 1, 2013, Vol. 32 Issue 5, p699, 17 p.
Publication Year :
2013

Abstract

Retailers face the problem of finding the assortment that maximizes category profit. This is a challenging task because the number of potential assortments is very large when there are many [...]

Details

Language :
English
ISSN :
07322399
Volume :
32
Issue :
5
Database :
Gale General OneFile
Journal :
Marketing Science
Publication Type :
Academic Journal
Accession number :
edsgcl.348979194
Full Text :
https://doi.org/10.1287/mksc.2013.0800