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Who will be the Winter Games' big endorsers? Vonn tops list; Ad Age picks six Olympians with the most potential for marketing deals going into Sochi

Authors :
McCarthy, Michael
Source :
Advertising Age. November 4, 2013, Vol. 84 Issue 39, p0010.
Publication Year :
2013

Abstract

Byline: Michael McCarthy With fewer than 100 days to go before the start of the 2014 Winter Olympics in Sochi, marketers are lining up athletes to tout their brands. Kellogg [...]

Details

Language :
English
ISSN :
00018899
Volume :
84
Issue :
39
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.348425679