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Miller Time travels as Lite goes back to original packaging
- Source :
- Advertising Age. September 2, 2013, Vol. 84 Issue 30, p0005.
- Publication Year :
- 2013
-
Abstract
- Miller Lite is going retro. The brand, which launched in 1975 as the first successful mainstream light beer, will be packaged from Jan. 1 to March 15 in its original [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 84
- Issue :
- 30
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.341911072