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Adapting your franchise model to suit different cultures

Authors :
Best, Mike
Source :
Franchising World. June, 2013, Vol. 45 Issue 6, p52, 3 p.
Publication Year :
2013

Abstract

Understanding the importance of culture and the role it plays in the lives of potential customers in foreign markets could mean the difference between success and failure of a franchise [...]

Details

Language :
English
ISSN :
10417311
Volume :
45
Issue :
6
Database :
Gale General OneFile
Journal :
Franchising World
Publication Type :
Periodical
Accession number :
edsgcl.335922019