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Adapting your franchise model to suit different cultures
- Source :
- Franchising World. June, 2013, Vol. 45 Issue 6, p52, 3 p.
- Publication Year :
- 2013
-
Abstract
- Understanding the importance of culture and the role it plays in the lives of potential customers in foreign markets could mean the difference between success and failure of a franchise [...]
- Subjects :
- Franchises
Advertising, marketing and public relations
Business
Economics
Subjects
Details
- Language :
- English
- ISSN :
- 10417311
- Volume :
- 45
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Franchising World
- Publication Type :
- Periodical
- Accession number :
- edsgcl.335922019