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Tecate Light Launches New English-Language Ad Campaign
- Source :
- Food & Beverage Close-Up. May 2, 2013
- Publication Year :
- 2013
-
Abstract
- Tecate Light, a Mexican light beer light beer, announced the launch of a new English-language advertising campaign targeting bicultural Hispanic millennial men 21 and older. According to a release, dubbed [...]
- Subjects :
- Advertising campaigns -- Hispanic American market
Food and beverage industries
Subjects
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Food & Beverage Close-Up
- Publication Type :
- Periodical
- Accession number :
- edsgcl.328323398