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Marketing hype mars the customer relationship: meeting expectations is the greatest challenge to customer service
- Source :
- CRM Magazine. March 1, 2013, Vol. 17 Issue 3, p10, 2 p.
- Publication Year :
- 2013
-
Abstract
- Sales and marketing representatives often overstate their companies' strong points, and while it's an accepted--if not officially sanctioned--practice at most businesses, it's among the top customer complaints cited in a [...]
Details
- Language :
- English
- ISSN :
- 15298728
- Volume :
- 17
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- CRM Magazine
- Publication Type :
- Periodical
- Accession number :
- edsgcl.321580230