A real treat: vintage mobile eatery delivers a 1950s experience with frozen goodies

Authors :: Burns, Renita
Source :: Black Enterprise. December 1, 2012, Vol. 43 Issue 5, p30, 2 p.
Publication Year :: 2012
Abstract: IT STARTED WITH A DREAM OF ENTREPRENEURSHIP that first took hold in 1996 for Brandon Byrd. 'I had frozen custard, which is a super premium, gourmet ice cream, and I [...]

Subjects :: Restaurant industry -- Forecasts and trends
New business enterprises -- Marketing -- Methods
Mobile restaurants -- Marketing -- Methods
Company marketing practices
Market trend/market analysis
Business, general
Business
Ethnic, cultural, racial issues/studies

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