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A matter of issues
- Source :
- Marketing & Media Decisions. Feb, 1984, Vol. 18, p94, 3 p.
- Publication Year :
- 1984
-
Abstract
- As we move further along the new year, it is natural to prepare ourselves for the onslaught of emerging events that promise to influence the way consumer magazines are sold [...]
- Subjects :
- Periodicals -- Marketing
Advertising, marketing and public relations
Business
Subjects
Details
- ISSN :
- 01954296
- Volume :
- 18
- Database :
- Gale General OneFile
- Journal :
- Marketing & Media Decisions
- Publication Type :
- Periodical
- Accession number :
- edsgcl.3121159