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A matter of issues

Authors :
Zuckerman, Paul
Source :
Marketing & Media Decisions. Feb, 1984, Vol. 18, p94, 3 p.
Publication Year :
1984

Abstract

As we move further along the new year, it is natural to prepare ourselves for the onslaught of emerging events that promise to influence the way consumer magazines are sold [...]

Details

ISSN :
01954296
Volume :
18
Database :
Gale General OneFile
Journal :
Marketing & Media Decisions
Publication Type :
Periodical
Accession number :
edsgcl.3121159