1984 Seen as Year of Adjustment and Probing

The insurance industry faces a year of investigation, legistation and structural changes. Deregulation of financial services and banks entering the insurance business will put tests to the insurance industry. Consumer awareness is becoming more apparent in the area of health care and medical costs. High loss rations currently characterizing the insurance market should cause those wanting to enter the insurance business to think twice. The final choice in the sophisticated financial services battle is ultimately up to the consumer.