All in the family: something interesting is happening in direct response: the torch is being passed. Now the children of DR legends are taking their own places in the spotlight. 'Hey dad, can you pass me that script?'

Authors :: McPherson, Doug
Source :: Response. July, 2012, Vol. 20 Issue 10, p30, 5 p.
Publication Year :: 2012
Abstract: Billy Mays III, son of the late--and arguably greatest pitchman ever--Billy 74, Mays Jr., says he knows his dad would be proud of whatever he does with his life as [...]

Subjects :: Television broadcasting industry -- Management
Company business management
Advertising, marketing and public relations

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