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Customers' Actions Speak Louder than Intentions for Banks, Research Group Says
- Source :
- American Banker. June 28, 2012, Vol. 177 Issue 100
- Publication Year :
- 2012
-
Abstract
- Byline: Jeremy Quittner Aite Group has developed what it says is a better metric for calculating customer likelihood to buy products and services from banks than a broader business metric [...]
Details
- Language :
- English
- ISSN :
- 00027561
- Volume :
- 177
- Issue :
- 100
- Database :
- Gale General OneFile
- Journal :
- American Banker
- Publication Type :
- Periodical
- Accession number :
- edsgcl.294621818