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B2B Marketing is 5x More Persuasive with Customers than Non-customers

Source :
Web News Wire. June 1, 2012
Publication Year :
2012

Abstract

India, June 1 -- A new study measuring the impact of B2B marketing found that it influences a majority of a company's current customers (by 55.6%) but has only a [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Web News Wire
Publication Type :
News
Accession number :
edsgcl.291621191