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A semiotic analysis: developing a new standard for scent marks.
- Source :
- Vanderbilt Journal of Entertainment and Technology Law. March 22, 2012, Vol. 14 Issue 3, p693, 36 p.
- Publication Year :
- 2012
-
Abstract
- ABSTRACT In recent years, businesses have discovered a new way to capture consumer loyalty: through their noses. Companies have begun to invest heavily in the development of scent marks and [...]
Details
- Language :
- English
- ISSN :
- 1942678X
- Volume :
- 14
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Vanderbilt Journal of Entertainment and Technology Law
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.290622476