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From global to local and back again: the global hair care market is growing, and its dynamism is due, in part, to regional trends growing into global trends

Authors :
Eaton, Cara
Toumit, Christophe
Tillou, Regan
Source :
Global Cosmetic Industry. May 1, 2012, Vol. 180 Issue 4, p56, 3 p.
Publication Year :
2012

Abstract

Innovation and marketing trends in beauty and personal care are becoming truly global. The time when the Western markets set the trends in beauty and personal care products and all [...]

Details

Language :
English
ISSN :
15239470
Volume :
180
Issue :
4
Database :
Gale General OneFile
Journal :
Global Cosmetic Industry
Publication Type :
Periodical
Accession number :
edsgcl.290112126