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A strategic perspective on durable goods
- Source :
- Marketing Science. Jan-Feb, 2012, Vol. 31 Issue 1, p27, 6 p.
- Publication Year :
- 2012
-
Abstract
- In their 2012 article, Albuquerque and Bronnenberg (hereafter, AB) develop an empirical model of the automobile market by specifically accounting for consumer, dealer, and manufacturer behavior. This is a provocative [...]
Details
- Language :
- English
- ISSN :
- 07322399
- Volume :
- 31
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.281461035
- Full Text :
- https://doi.org/10.1287/mksc.1110.0694b