Back to Search
Start Over
Paper El Enterprise Operations: experiential marketing has its origins in snake-oil salesmen's medicine shows, but it has become a legitimate, effective and increasingly sophisticated brand management technique over the years
- Source :
- Financial Management (UK). November 1, 2011, p41, 3 p.
- Publication Year :
- 2011
-
Abstract
- A brand can be a name, sign, symbol, design, unique packaging or any combination of these. According to Philip Kotler and Gary Armstrong in Principles of Marketing (Prentice Hall, 2009), [...]
Details
- Language :
- English
- ISSN :
- 14719185
- Database :
- Gale General OneFile
- Journal :
- Financial Management (UK)
- Publication Type :
- Periodical
- Accession number :
- edsgcl.275921738