A social-media decoder: new technology deciphers--and empowers--the millions who talk back to their televisions through the Web

Authors :: Talbot, David
Source :: Technology Review (Cambridge, Mass.). November 1, 2011, Vol. 114 Issue 6, p44, 8 p.
Publication Year :: 2011
Abstract: From his 24th-floor corner office in midtown Manhattan, the veteran CBS research chief David Poltrack can gaze southward down the Avenue of the Americas, its sidewalks teeming. For more than [...]

Subjects :: Television -- Innovations
Public opinion -- Evaluation
Social media -- Usage
Television broadcasting -- Innovations
Television viewers -- Beliefs, opinions and attitudes
Enhanced TV
Business
Computers and office automation industries
High technology industry

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