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Microsoft Yahoo AOL Keep Display Ads from Google 608072

Source :
eWeek. November 9, 2011
Publication Year :
2011

Abstract

Microsoft (NASDAQ:MSFT), Yahoo (NASDAQ:YHOO) and AOL (NYSE:AOL) Nov. 8 formed an advertising troika aimed at keeping each other's available graphical ad inventory out of the hungry hands of Google (NASDAQ:GOOG). [...]

Details

Language :
English
ISSN :
15306283
Database :
Gale General OneFile
Journal :
eWeek
Publication Type :
Periodical
Accession number :
edsgcl.272048420