Back to Search
Start Over
Editor's Comment: British Gas aims for a low profile
- Source :
- Marketing. October 5, 2011, 23
- Publication Year :
- 2011
-
Abstract
- 'Stealth' is not a word that we associate with marketing. So why, then, is British Gas quietly and modestly rolling out a fresh corporate identity (see page 1) without so [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.268756872