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And Still the Heavyweight Lite

Authors :
Gardner, F.
Source :
Marketing & Media Decisions. Spring, 1983, Vol. 18, p45-53.
Publication Year :
1983

Subjects

Subjects :
liquor industry -- Marketing
Television advertising
Advertising, marketing and public relations
Business

Details

ISSN :
01954296
Volume :
18
Database :
Gale General OneFile
Journal :
Marketing & Media Decisions
Publication Type :
Periodical
Accession number :
edsgcl.2685953

Tools

Authors Abstract Subjects Details