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A Market Selection Model for Multiple End-Use Products

Authors :
Zoltners, A.A.
Dodson, J.A.
Source :
Journal of Marketing. Spring, 1983, Vol. 47, p76-88
Publication Year :
1983

Subjects

Subjects :
Market Segmentation -- Analysis
Markets (Economics) -- Analysis
Advertising, marketing and public relations
Business

Details

ISSN :
00222429
Volume :
47
Database :
Gale General OneFile
Journal :
Journal of Marketing
Publication Type :
Periodical
Accession number :
edsgcl.2685870

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Authors Abstract Subjects Details