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Healthcare company adopts PhRMA guidelines on direct-to-consumer advertising

Source :
Science Letter. August 30, 2005, 1072
Publication Year :
2005

Abstract

The pharmaceutical businesses of Johnson & Johnson have adopted the pharmaceutical industry's new "Guiding Principles on Direct-to-Consumer Advertising," it was announced by William C. Weldon, chairman and chief executive officer [...]

Details

Language :
English
ISSN :
15389111
Database :
Gale General OneFile
Journal :
Science Letter
Publication Type :
News
Accession number :
edsgcl.267901763