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Retailers start to suffer super-couponer fatigue; Stores setting new limits on redemptions as number of 'enthusiasts' continues to rise

Authors :
E.J.Schultz
Source :
Advertising Age. July 11, 2011, Vol. 82 Issue 27, p0014.
Publication Year :
2011

Abstract

Byline: E.J.SCHULTZ In South Carolina, they called her "the rice lady." Armed with coupons and hungry for deals, she was a ferocious shopper, targeting the rice aisle of her local [...]

Details

Language :
English
ISSN :
00018899
Volume :
82
Issue :
27
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.261344941