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Can Pepsi's big marketing shake-up bring back fizz to its beverage brands? Drink giant taps Jakeman, Lowden, one other exec as Beraud heads for the exit
- Source :
- Advertising Age. June 20, 2011, Vol. 82 Issue 25, p0001.
- Publication Year :
- 2011
-
Abstract
- Byline: NATALIE ZMUDA After several years of turmoil and turnover--and against recent news that Diet Coke has nudged past Pepsi to become the second-largest U.S. soft-drink brand--PepsiCo is taking another [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 82
- Issue :
- 25
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.259615529